YouTube offers great opportunities for authors. But to work at the site for a long time and efficiently it is required to comply with the terms of use, community principles, monetization rules and the rules of the program Adsense itself which allows earning by displaying advertisement.

Everyone knows why vloggers strive to get the video into TOP. By reaching the pinnacle, a videoclip gets special status, YouTube promotes it itself adding into «Popular» and «Recommended». And this means millions of views, hundreds of thousands of subscribers, increasing channel rating, left alone profit received from monetization. For business people this offers prospects of drastic development of their business: attracting potential customers and increasing sales. So, what should be done to get the video into TOP?